Sports apparel retailers in Israel are fuming after international sneaker giant Nike told them it will stop working with them to market its products Sunday. The measure will come into effect as of May 31, 2022, the company said.
As one of the most popular sports brands in the world and in Israel, the loss of those sales will weigh heavily on the businesses of hundreds of sports stores across the country.
A letter sent to store owners Sunday informed them that “following a comprehensive review performed by the company and considering the changing marketplace,
Sneakerheads2020 has been decided that the continuation of the business relationship between you and the company does no longer match the company's policy and goals.”
The decision is in line with the company's global plans, wherein it is cutting the number of stores that it works with in order to direct customers to buy its shoes, clothing and gear on its website and stores. Nike believes it can earn much higher profits and control its premium product experience by managing the entire sales process itself. The company also ended its relationship with Amazon in 2019.
Nonetheless, stores in Israel say the move will harm their abilities to remain profitable. Some may opt for parallel imports, receiving Nike products from suppliers that are not connected with Nike, but that will raise prices even further.
Following weeks of teasing, CLOT, sacai and
Favnikeoutlet are now preparing to release the second colorway in their two-part three-way collaboration. Taking a closer look at the LDWaffle “K.O.D. 2/Cool Grey,” we get a better grasp of the creative synergy between the minds of Edison Chen and Chitose Abe. The dynamic fusion serves to honor the codes of CLOT and sacai while pushing the boundaries of Nike’s sneaker design.
The CLOT x sacai x Nike LDWaffle “K.O.D. 2/Cool Grey” is inspired by the 2013 sequel CLOT x Air Max 1 “K.O.D. 2” and centered around a mix of “Obsidian Grey” and “Navy.”
This time around, the upper of the hybrid silhouette is constructed of a no-sew, see-through fused upper. Heat-welded overlays expressing the dual reflective 3M midfoot Swooshes, vamp panels and mudguards provide detailing on the shoe seamless upper. While CLOT, sacai, Nike branding motifs are found on the tongue tags, rear and printed insoles. 2021Sneakers Rounding up the design of the shoe are stacked elements on the tongues, laces and branded heels, along with speckled and extending midsoles paired with gum rubber outsoles.
Edison Chen and Chitose Abe have also prepared a matching ready-to-wear capsule collection to release alongside the shoe. The unisex range features a mods coat and track pants in black and khaki marked by contrasting seam taping, a graphic T-shirt with side zip fasteners and varsity socks all matching with “sacai / clot thing” motifs.
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