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5 Reasons Why Electronics Is Buying Glu Mobile.On the insides of a $1.2 billion deal to buy U.K.-based Codemasters (announced in late 2020), Electronic Arts is now currently scooping up one of the leading mobile game developers in the world.Here are five graphs that illustrate why Electronic Arts is currently paying $2.1 billion to get Glu Mobile.

Throughout the last ten years, EA utilized acquisitions to build a diversified cell portfolio, which now makes up 13 percent of total bookings. It has dozens of cellular titles, including older hits like Plants vs. Zombies alongside mobile versions of EA Sports titles such as FIFA Mobile.

However, EA's cellular business has struggled to rise in the past few decades. Mobile reservations, excluding licensing revenue, dropped 10 percent in financial 2020, that followed a 13% decline the year before.The cellular segment has performed well during the previous year with strong effects from Star Wars: Galaxy of Heroes and FIFA Mobile, however as a team, EA's mobile games have been underperforming a market that is growing at elevated double rates.

Meanwhile, the Glu Mobile is steadily growing into a leading mobile game manufacturer, driven by strong results from the top three franchises -- Design Home, Harness Sports Baseball, along with Covet Fashion. With the addition of Glu Mobile, EA is going to have large and growing cellular business generating $1.32 billion in reservations. That includes over 100 million monthly players on mobile, bringing in EA's global hit across console, computers, and mobile platforms to 430 million gamers. Glu Mobile can leverage EA's marketing capabilities to buy FIFA Mobile Coins expand its franchises globally and grow even farther.