I notice the men?s shoes. They don?t look like old sacks; in fact, they don?t look like the traditional UGG on Sale. So the success story behind Uggs for men is making shoes that don?t look like Uggs at all. Despite being called ?the male version of the classic Ugg? by VP of marketing Ian Stewart, their most popular men?s shoe, the Neumel, looks more like a chunky desert boot. He says they have been targeting the hip-hop and sports communities, so shifting the association with yoga pants for ever.



AS RECENTLY AS 2016, ads pushing Uggs for men showed New England Patriots quarterback Tom Brady loafing indoors in the brand?s cozy shearling-lined slippers, looking barely awake and exuding little energy. UGG Buy Online These days, you won?t find Mr. Brady?s mellow smirk anywhere in the 41-year-old company?s New York City showroom. Instead, much livelier imagery sits alongside displays of the fuzz-filled boots. One framed photo captures Kofi Siriboe, a Ghanian actor with nearly a million Instagram followers, bounding down a city street dressed entirely in red, save for the beige Uggs on his feet. In another, Migos rapper Offset kicks out his leg as he exits an SUV?an Ugg logo clearly visible on his boot?s sole.

Despite the ignominy its footwear has suffered as fodder for punchlines, UGG Best Price is determined to stomp its way deep into the men?s market. ?We?ve been really much more serious and strategic about our men?s business,? said Andrea O?Donnell, the president of fashion lifestyle at Deckers, the Goleta, Calif.-based company that owns Ugg. Ms. O?Donnell, who joined the company in 2016 and Ian Stewart who joined Deckers as VP of marketing in 2017, have redirected the men?s marketing strategy away from Mr.Brady and his sleep-inducing slippers toward brash Instagram influencers in trendier lace-up boots.

The story of UGG Boots began, incongruously, on the beach. The boots emerged in the 1970s amongst Australian surfers, who embraced them as a comfy and warm post-surfing footwear fix. Brian Smith, one Australian surfer living in Santa Monica, California, saw that they were catching on in the US and began importing the boots from Australia, selling them to local surf shops and out of a van at surf competitions. He later set up Ugg Holdings Inc in Southern California, where the company is still based, and registered the Ugg trademark.

Not long after I discovered pictures of Paris Hilton and the Olsen sisters in Uggs, I coerced my mom into taking me to a small boutique on the North Side of Chicago?one of the only local stores that carried the brand before it hit big in the U.S. Men's and Women's UGG Her brow was raised the entire time, and she probably silently wondered why I wanted to put something on my feet that made me look like I raced sled dogs in Alaska. ?Because they?re cool!? I spat back at her with the fire and fury of adolescence. She gave in, and out I walked with my first pair: the classic calf-length light tan Uggs with shearling trim on the outside. Kate Hudson had the exact same ones.

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